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The team at Drive has put together a condensed, plain English version of our Official Terms for your convenience. This is not a legally binding documents and you should refer to the Official Terms for further details.


Drive is a business accelerator programme from Belron and L Marks. Up to five companies will join the programme. Participants will be challenged to develop products and services that will shape the Belron customer or employee experience of the future.


Applications Open: 28th November 2016
Applications Close: 29th January 2017
Pitchers Announced: 24th February 2017
Pitch Day: 17th March 2017
Finalists announced: 20th March 2017
Accelerator Programme Commences: 10th April 2017
Demo Day: Week Commencing 26th June 2017
Accelerator Programme Ends: 30th June 2017


Except for those linked to the running of Drive, anyone can participate, no matter where you’re from. If you are planning to join us from abroad, visa restrictions may apply.
Each team must select a representative who is responsible for registering and applying to Drive.


Applications are open from 28th November 2016 – 29th January 2017.


Your product or service must fit into one of Belron’s innovation categories: Knowledge and Insight, Improving Service and Customer Experience, Improving Productivity and Efficiency, Delivering Additional Services, Engagement with Field Employees. You must apply via the application form on the Drive website, and we’ll ask you questions about your founders, team, product and company. We’ll also ask you for a video introducing your team and product or service.
You can enter more than one application, but they must be substantially different from one another and must not violate anybody else’s intellectual property or other rights.


After an initial screening process, up to 25 teams will be invited to pitch to a panel. We plan that five teams will then be selected to join the accelerator. Participants will get desk space in the accelerator’s Egham (Surrey, UK) hub. There will be some events and workshops that you’ll be required to attend during the programme.
Participants will also have access to investment in exchange for equity in their business from Belron and L Marks.


At the pitch day, you’ll be judged against the quality of your team and concept, your competitive advantage, your product’s feasibility of delivery, relevance of your product to its Drive category, the potential impact of your business on Belron and the investment potential of your company.


The Official Terms ensure the smooth running of the accelerator. Complying with the Terms throughout the accelerator is mandatory and will allow you to get the most out of the programme.
For successful applicants there will be some additional legal documentation that you will need to sign before 10th April 2017 (first day of Drive), and you may be required to change the legal structure of your business.


In selecting a winner we will consider in particular: potential impact on Belron, quality of the team, progress and achievements during Drive, speed of integration and investment potential.


The winner is eligible to receive funding and potentially the opportunity to supply their product or services to Belron. There will be an Option Agreement will include an option for L Marks and Belron to acquire up to 26% of a participant’s company. The contract and investment are both subject to negotiation.
We reserve the right to select more than one winner.


Except where we are expressly liable under the Official Terms, we can’t take responsibility for anything that might go wrong whilst you’re participating in the accelerator, and our liability is limited to £100.


We’ll take your agreement to the Official Terms as consent for us to use your name, company name, photograph, and business ideas etc. for promotional purposes. We’ll never use this stuff to portray you or your company in a negative light.


We’re not expecting this to happen, but should something beyond our control arise to undermine the accelerator, we may have to cancel the programme.
If a participant is found to be undermining the programme, tampering with it in any way or not complying with the Official Terms, we may disqualify them.
Applying to and participating in Drive does not give you any express or implied rights to use Belron’s intellectual property. All Belron rights are reserved.


We respect your privacy and will do all we can to protect it. For more information see our privacy policy on the Drive website.